A breakthrough in transparency

C.A.R.I.A.D. is pleased to announce that following requests to Swansea Local Authority, they have taken the positive step of listing Swansea Council’s Licensed Registered Breeders on their website.

Although C.A.R.I.A.D. is first and foremost an advocate for the rehoming of rescue dogs from reputable shelters, we also believe that in a democracy, it is imperative that freedom of information is available to members of the public – in this instance licensed dog breeders.  It is important to note however, that although a breeding establishment has been issued with a license by a council, it may also still equate to being a puppy farm or commercial volume breeder. If you are in any doubt about the best way to go about getting a rescue dog or buying a puppy, please refer to our Spot On Guide To Getting a Dog. You can also email us if there is anything you are unsure of or have any questions – cariadcampaign@live.co.uk

We believe it is vital that every Council in Wales is as transparent as Swansea in their approach to their licensed breeders, which is why we have contacted all Welsh Local Authorities/Councils requesting they follow suit.

Our one voice may not be enough to make this change as widespread as it needs to be, as quickly as it needs to be, so we encourage members of the public to contact their Local Authorities/Councils requesting they follow Swansea Council’s lead. To help you do this, we have a draft letter (below) which you can use, and to save you time we have also provided the relevant contact details for all councils.

You can view Swansea Council’s list of registered breeders here:

Swansea Local Authority List of Registered Breeders – http://www.swansea.gov.uk/index.cfm?articleid=1340  

[Please feel free to use this sample letter to contact your Local Authority/Council]


In view of the encouraging decision by the City and County of Swansea to publish a list of their Licensed Registered Dog Breeders on their website, I am contacting my council to request you do the same.

It is important under the terms of freedom of information that the public is afforded access to breeders that the council sees fit to license.  The decision by the City and County of Swansea is positive one and I trust you will follow suit.

I welcome your positive decision and thank you in advance.

Yours sincerely,






You will find the contact details for your own Local Authority/Council here:


Richard Parry Jones – Chief Executive

Isle of Anglesey County Council

Council Offices



LL77 7TW

Tel: 01248 750057


Mr Darren Mepham

Bridgend County Borough Council

Civic Offices

Angel Street


CF31 4WB

Tel: 01656 643643

Email: talktous@bridgend.gov.uk


Anthony O’Sullivan – Chief Executive

Caerphilly County Borough Council

Penallta House

Tredomen Park

Ystrad Mynach

Hengoed CF82 7PG

Tel: 01443 815588

Email: info@caerphilly.gov.uk


Jonathan House – Chief Executive

Cardiff Council

County Hall

Atlantic Wharf


CF10 4UW

Tel: 029 2087 2000

Email: c2c@cardiff.gov.uk


Mark James – Chief Executive

Carmarthenshire County Council

County Hall



SA31 1JP

Tel: 01267 224110

Email: MJames@carmarthenshire.gov.uk


Miss E. M. Bronwen Morgan – Chief Executive

Ceredigion County Council

Chief Executive’s Department

Neuadd Cyngor Ceredigion




SA46 0PA

Tel: 01545 572004

Email: reception@ceredigion.gov.uk


Mr Iwan Davies – Chief Executive

Conwy County Borough Council



North Wales

LL32 8DU

Tel: 01492 574000

E-mail: information@conwy.gov.uk


Dr M Mehmet – Chief Executive

Denbighshire County Council

County Hall

Wynnstay Road


LL15 1YN

Tel: 01824 706101

Email: customerservice @denbighshire.gov.uk


Colin Everett – Chief Executive

Flintshire County Council

County Hall


Flintshire CH7 6NB

Tel: 01352 702101

Email: chief.executive@flintshire.gov.uk


Mr David Waggett – Chief Executive

Blaenau Gwent County Borough Council

Municipal Offices

Civic Centre

Ebbw Vale


NP23 6XB

Tel No: 01495 355001

Email : david.waggett@blaenau-gwent.gov.uk



Mr Harry Thomas – Chief Executive

Gwynedd Council Headquarters

Council Offices

Shirehall Street



LL55 1SH

Tel: 01766 771000

Email: HarryThomas@gwynedd.gov.uk



Gareth Chapman – Chief Executive

Merthyr Tydfil County Borough Council

Civic Centre

Castle Street

Merthyr Tydfil

CF47 8AN

Tel: 01685 725000

Email: customer.care@merthyr.gov.uk


Mr Paul Matthew – Chief Executive

Monmouthshire County Council

PO Box 106


NP26 9AN

Tel: 01633 644644

Email: contact@monmouthshire.gov.uk


Mr P Graham – Chief Executive Office

Neath Port Talbot County Borough Council

Civic Centre

Port Talbot

SA13 1PJ

Tel: 01639 763171

Email: mailto:p.graham@npt.gov.uk


Ms Tracey Lee – Managing Director

Newport City Council

Civic Centre

Godfrey Road


South Wales

NP20 4UR

Tel: 01633 656 656

Email: info@newport.gov.uk


Bryn Parry-Jones – Chief Executive

Pembrokeshire County Council

County Hall


SA61 1TP

Tel: 01437 764551

Email: lic@pembrokeshire.gov.uk


Jeremy Patterson – Chief Executive

Powys County Council

County Hall

Llandrindod Wells



Tel: 0845 055 2155

Email: customer@powys.gov.uk


Keith Griffiths – Chief Executive

Rhondda Cynon Taf County Borough Council


The Pavilions, Cambrian Park

Clydach Vale


CF40 2XX

Tel: 01443 424 000

Email: customerservices@rctcbc.gov.uk|


Alison Ward – Chief Executive

Torfaen County Borough Council

Civic Centre



Tel: (01495) 762200

Email: your.call@torfaen.gov.uk


John Maitland Evans – Chief Executive

Vale of Glamorgan Council

Civic Offices

Holton Road


CF63 4RU

Tel: 01446 700 111

Email: chiefexecutive@valeofglamorgan.gov.uk


Dr Helen Paterson – Chief Executive

Wrexham County Borough Council

The Guildhall


LL11 1AY

Tel: 01978 292 000

Email: chiefexecutive@wrexham.gov.uk

Jubilee Monday at Fonmon Castle

On Monday 4th June 2012, C.A.R.I.A.D. attended the South Wales Dog Charity Fun Day. Someone must have been looking down on the dogs as it was the only day over the Jubilee Bank Holiday that didn’t rain!

Thanks to the generosity of Sir Brooke Boothby, the event was set in the grounds of beautiful Fonmon Castle, Barry and all profits from the day were divided between Four Paws Animal Rescue, Friends of Cardiff Dogs’ Home and Hope Rescue – three of C.A.R.I.A.D.’s wonderful Coalition Members. So many congratulations to them all.

Representing C.A.R.I.A.D. was our very own lovely Sue Davey and Sue’s beautiful rescue dog, Duchess. They did a fantastic job distributing our leaflets and talking to people about the issue of battery farmed puppies in Wales. The response was amazing and many people shared their own heartwarming stories of their rescued puppy farm dogs with her. We are so grateful to everyone who stopped by to say hello and learn more, and also to those who so kindly donated to support our vital work.

C.A.R.I.A.D. goes viral with Tourism poster

Wales should be known for its landscapes, its rugby, its music and its comedy … not for its horrific trade in battery farmed puppies. But sadly with tens of thousands of puppies being trafficked out of the country every year into pet shops, onto the internet and into the hands of unscrupulous sellers, Wales is deemed the battery puppy farming capital of the UK. It has been estimated that around 28,000 puppies are produced in Carmarthenshire alone, destined for England.

This week C.A.R.I.A.D. went viral on facebook, twitter and email with a powerful new campaign that highlights the damage that battery puppy farming is creating for our tourism industry. A message that we hope will really hit home with the Welsh Government as they debate the content of the long awaited dog breeding legislation reforms.

We conducted independent, anonymous polls in October last year with people in England, Scotland, France, The Netherlands and Germany. It showed a worrying trend of people taking Wales off their list of possible holiday destinations as a direct result of the exposure our country receives in the national media, citing Wales as the hub of puppy farming in the UK. The people who were polled were not known to be animal lovers or have dogs themselves which is what make the statistics so interesting.  Of the 67% who told us that they had been on holiday to Wales before, only 6% of those said they would return while puppy farming was so prevalent here. Figures quoted on the Welsh Government’s statistics website show the number of UK domestic tourist trips to Wales decreased dramatically from 49 million in 2000 to 33 million in 2010.  We don’t believe that it’s purely coincidental that this mirrors the increase in global awareness of Welsh battery puppy farming.

The damage this label is doing to our reputation not only affects national pride, but hits our tourism industry, and as a result our businesses and economy suffer. This is what inspired our tourism poster – not as a deterrent to those who would seek to visit Wales, but as a red alert to those who have the power to make positive changes before irreparable damage is done to our reputation. We want Wales to become known as an ethical nation where animal welfare matters.

Within hours of the campaign going viral it had been seen and shared by thousands of people via facebook, twitter and emails.

Tourism has become one of our economy’s most important revenue streams. But battery puppy farming does not benefit the Welsh economy in terms of employment and revenue because the majority of profits are paid cash in hand to these breeders.

While Wales continues to churn out thousands of puppies for a UK market that cannot support these huge quantities, thousands of healthy dogs are being killed in UK pounds because they are unwanted. It’s a simple equation. Output far outweighs demand. And unless dramatic action is taken immediately, that means a death sentence not only for thousands of innocent UK dogs, but also for Welsh tourism.

Last chance to have your say on puppy farming

Last chance to have your say on puppy farming

Tuesday, May 15, 2012


South Wales Evening Post

TIME is running out for anyone who wants to have their say on puppy farming in Wales.

The Welsh Assembly Government’s consultation into new regulations for dog breeders ends on May 23.

Campaigners want the laws to be strengthened to improve the standard of living for dogs.

Julie White of the Cariad Campaign said that current proposals on staff/dog ratios don’t go far enough and that more needs to be done.

The Welsh Government is considering a maximum responsibility of 30 dogs per member for staff but Cariad say this means dogs will only receive 10 minutes of care a day. They want the number lowered to a maximum of 20 dogs per member of staff.

According to Cariad, Wales is the British capital for volume puppy breeding, with many puppy farms operating without a licence.

Ms White said: “Puppy farming is huge in Wales with many dogs being repeatedly bred from and held on farms in squalid conditions where they receive little or no vet attention and have little or no freedom outside their pen enclosures.”

The Cariad Campaign has been running a post card petition to gain support around Swansea.

However, they see the problem lying chiefly in West Wales where farmers are breeding dogs as a sideline to supplement their incomes.

They claim unlicensed dog breeders can be hard to police, advertising their services online or through third party dealers.

Ms White added: “Spain has its bull-fighting, Canada its seal culling and Wales has its puppy farms. It’s a shame that when we have so much to be proud of in this country that we should allow this to go on.”

Kennel Club FAIL – money over morals

On 9th December 2011, in our second attempt to get the KC to revise their policy on registering puppy farm litters (or what they refer to as ‘volume breeders’) we said:

“There was overwhelming agreement that the way things are structured at present is providing the perfect loophole for unscrupulous breeders to abuse the system and profit from being able to put ‘KC reg’ on their advertising. The general public confuse this as being tacit approval by the Kennel Club of the way they operate and we both know that the Kennel Club would recoil in horror if it saw the conditions so many of these breeders are keeping their dogs and puppies in. I’m sure you’ve seen many films showing the grim reality of what a puppy farm looks like. 

 Added to this, the disappointment factor, when these ‘KC reg’ litters are sold to the public by puppy farmers or back yard breeders, or through the vast dealer network, or into pet shops etc and the pups turn out to be sick, infested with worms, have parvo, or congenital defects, hereditary diseases, or just die within days or weeks of being purchased. This is creating what I would describe as serious collateral damage to the Kennel Club’s reputation. 

 Again, I urge the Kennel Club to consider only issuing KC registration of litters to its Assured Breeders. It is imperative that a distinction is made between the Assured Breeders and any other type of breeder. If it’s an issue of revenue, which I hear is considerable, then at the very least create a new type of registration that does not include the KC badge. Your revenue stream doesn’t have to be adversely affected, but at least the public will know better where they stand when it comes to what they are really buying. It’s such a simple solution, but it would be one of the greatest contributions the Kennel Club could make to the fight against puppy farming and the protection of the quality breeding in the pedigree dogs it cherishes.”

On 3rd January, 2012, Victoria Brown from The Kennel Club responded with:

“I have nothing to add on the Kennel Club’s work to promote responsible pet ownership and breeding following on from my last email to you.”

‘Cage Push’ Awareness Event !!!

The date:  Saturday, 17th December 2011

The venue: Pets At Home Carpark Carmarthen (Lovely Pets At Home have given us the use of a trolley for our event and they have our leaflets on their counter!)

The time: 10.30am – that’s the time we’ll set off for our Cage Push. If you can’t make it at 10.30 just come and find us later and join the procession.

The event: A “Cage Roll” through Carmarthen to highlight the plight of puppy farmed dogs and puppies in Wales.

Not so much a trolley dash as a leisurely walk. We’ll be pushing a trolley/cage through Carmarthen. In the cage will be a large toy dog surrounded by lots of little toy puppies. We will distribute our leaflets along the way. These are designed to help educate people about puppy farming and how easy it is to be fooled into buying a puppy that has actually started life in the most terrible conditions. And how the mother of the puppies remains behind to have yet more puppies. How puppies sold in pet shops come from puppy farms – mostly in Wales. It’s a serious message but done with a light touch that won’t make Christmas shoppers turn away, but instead want to engage with us and learn more. In fact many of us will be wearing dog hats – possibly even a full dog costume? We’ve even got revised lyrics to jingle bells to sing along the way…

Burns Pet Food

We are delighted to announce that Burns has agreed to become a sponsor of C.A.R.I.A.D.

You can find out all about the lovely people at Burns and their extensive range of quality pet foods by visiting the ‘Meet our sponsors’ page and clicking on the Burns logo.

British Veterinary Association

On 8th October, C.A.R.I.A.D. contacted the President and Council of the British Veterinary Association asking them to urge their members not to allow ‘puppies for sale’ ads to be placed on public noticeboards in waiting rooms, as these are often put there by puppy farmers and back yard breeders. We feel that it gives the wrong impression to their clients, making it appear that the vet clinic and vets themselves condone puppy farming. Using a vet clinic to promote sales of battery farmed puppies is a cynical misuse of a trusted source of advice.  We will post here immediately with any response from the BVA on this.